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TOYOTA KATAKANA KEYCHAIN (TEQ)

RA Motorsports

TEQ

Commonly confused by some as to be short for technology, which was the Toyota research and development department before it was changed to “TRD”. The Teq logo for Toyota happened when the company changed it's name from Roman letter (Toyoda) to Japanese Katakana. The change was more than just visual however as the last character was missing some accents which changed the pronunciation from To-yo-do to To-yo-ta as it is commonly know to this day!

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